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ALTER THE ICONS

We hacked our iconic product to celebrate artists who alter the expected.

THE CLASSIC LEATHER GOT HACKED. AGAIN.

BOLD COLOR-BLOCKING AND TEXTURAL OVERLAYS

GIVE THIS 80S CLASSIC A FRESH NEW LOOK

WE ALTERED OUR ICONIC SILHOUETTE TO CELEBRATE ARTISTS WHO CREATE THEIR OWN PATH.

TAYLA PARX

Tayla Parx's alternate path spreads positivity through every one of her lyrics.

J.I.D

J.I.D's route to success included the ability to focus and think big at the same time, balancing determination with imagination.

DJ AMIRA AND KAYLA

DJ Amira and Kayla took an alternative path to break through the DJ industry, paving the way for the next creative generation.

ARE YOU READY TO ALTER THE EXPECTED?