Icons/Social/GoogleCreated with Sketch.
Reebok

THE FUTURE IS BACK

Dive into the details behind the Instapump technology and look back on the legend that remains unlike anything else on the market.

In 1989, Reebok released THE PUMP – the OG kicks that became a calling card in the world of basketball. RAC team leader Paul Litchfield was the man behind THE PUMP – no easy task for what was then an unconventional idea. According to the Reebok Archive, THE PUMP technology featured inflatable chambers fitted within the shoe, enabling wearers to create a custom fit. The rest is history.

They said a running shoe without laces was impractical. Designer Steven Smith thought otherwise. In 1994, the Reebok Instapump Fury – aka the “Reebok Pump Fury” – put the naysayers in their place and took the world by storm. According to the Reebok Archive, the sneaker used a Pump Full-Foot Chamber System instead of laces, and lightweight GraphLite material in place of a midsole. 25 years later, other shoes are still playing catch-up.

THE INSTAPUMP FURY OG

logo